Really sharp take. Marketing success is often judged by perceived momentum rather than actual movement — especially in brand, creative, and even paid channels. What I’ve been seeing in the UGC space is similar: creators are selected based on aesthetics or follower count, not content resonance or conversion potential.
It makes me wonder… how do we reward the marketers who build the invisible infrastructure (smart briefs, fast testing loops, clean creator ops) versus just the ones who ship what looks good?
Really sharp take. Marketing success is often judged by perceived momentum rather than actual movement — especially in brand, creative, and even paid channels. What I’ve been seeing in the UGC space is similar: creators are selected based on aesthetics or follower count, not content resonance or conversion potential.
It makes me wonder… how do we reward the marketers who build the invisible infrastructure (smart briefs, fast testing loops, clean creator ops) versus just the ones who ship what looks good?