Search is about choice, and while AI search via an LLM can offer some choices, they will be constrained. If an LLM includes too many choices, it becomes another search engine.
I switched from Google to Perplexity some months ago. Current results from Google are poor. The first 3/4 of search page results are from Quora and Reddit. After those results, I have to trawl through stuff, looking for relevancy and then checking accuracy. It appears that Google deems these results as authentic and trustworthy, written by experts with authority. Anyone spending time on either platform will know this isn't the case. Worse still, there are many fake profiles on both platforms. While these sources may be useful for some, they give me very little when I'm doing in-depth research. And I read the same take on this from content creators in the various groups I belong to on Facebook.
I switched from Google to Perplexity some months ago. Current results from Google are poor. The first 3/4 of search page results are from Quora and Reddit. After those results, I have to trawl through stuff, looking for relevancy and then checking accuracy. It appears that Google deems these results as authentic and trustworthy, written by experts with authority. Anyone spending time on either platform will know this isn't the case. Worse still, there are many fake profiles on both platforms. While these sources may be useful for some, they give me very little when I'm doing in-depth research. And I read the same take on this from content creators in the various groups I belong to on Facebook.
perplexity is where Google search is going, i'd assume
helpful summaries w/ references