The "too many pages" thing is huge. Content debt is a major problem, particularly with smaller publishing outfits. People forget that unless you're writing about topics that truly don't change (or don't change very often), there's an inherent maintenance cost associated with each new page you write. Images, statistics and citations all have to be updated and updated manually, unless you're able to make changes to things like statistics or rates dynamically. And if you have a small team to begin with, now you have to weigh up the opportunity costs of updating what section over another section.
I've seen this happen again and again: especially now as many sites with reams of unhelpful content built up for years and years have been battered by the HCU and other algo updates. Recovery ends up being an impossible task because you've got a small team (or worse, one person) who has to weigh the opportunity cost of updating all that content (or choosing sections on it to work on) vs. whatever else it is they're tasked with and have to work on.
Have a plan in place for maintenance and take that into account with respect to future-casting resources BEFORE you try to blitzscale content publishing and compete with the big guys.
The "too many pages" thing is huge. Content debt is a major problem, particularly with smaller publishing outfits. People forget that unless you're writing about topics that truly don't change (or don't change very often), there's an inherent maintenance cost associated with each new page you write. Images, statistics and citations all have to be updated and updated manually, unless you're able to make changes to things like statistics or rates dynamically. And if you have a small team to begin with, now you have to weigh up the opportunity costs of updating what section over another section.
I've seen this happen again and again: especially now as many sites with reams of unhelpful content built up for years and years have been battered by the HCU and other algo updates. Recovery ends up being an impossible task because you've got a small team (or worse, one person) who has to weigh the opportunity cost of updating all that content (or choosing sections on it to work on) vs. whatever else it is they're tasked with and have to work on.
Have a plan in place for maintenance and take that into account with respect to future-casting resources BEFORE you try to blitzscale content publishing and compete with the big guys.