SEO is often touted as a cost-effective, long-term strategy for driving organic traffic. However, for B2B SaaS companies, the reality can be quite different.
I was just thinking about this same thing. Hyper-niche targeting is critical to success for early-stage B2B SaaS, all the way through to sub-$10M ARR. Broad keyword targeting just wouldn't make sense, and narrow targeting has just too low search volumes for it to be worth the investment required for optimization.
This was a great post. I love that you are making a counter-argument to using SEO for B2B SaaS companies, and promoting the use of paid advertising.
I was just thinking about this same thing. Hyper-niche targeting is critical to success for early-stage B2B SaaS, all the way through to sub-$10M ARR. Broad keyword targeting just wouldn't make sense, and narrow targeting has just too low search volumes for it to be worth the investment required for optimization.