I agree with a lot of this post. What is a good side by side example of a more robotic title vs a more empathetic one? I know a lot of titles that start effective and empathetic become so overused or sound over the top such that they feel robotic to discerning searchers. I remember Upworthy kind of ruined titles for a while when everyone tried to copy them. And don’t get me started on how annoying it is to constantly see the word “insane” everywhere on the internet.
@Eli Schwartz’s newsletter the nail on the head: the future of SEO isn’t about tools or tactics—it’s about understanding.
Customer empathy isn’t just a buzzword; it’s the foundation for creating content that resonates, solves real problems, and builds lasting trust.
Eli, I loved your perspective—what’s one piece of advice you’d give to a founder building their first product-led SEO strategy to ensure they prioritize empathy over just chasing keywords?
What’s your take? Is empathy driving your strategy, or are we still too caught up in the data?
I agree with a lot of this post. What is a good side by side example of a more robotic title vs a more empathetic one? I know a lot of titles that start effective and empathetic become so overused or sound over the top such that they feel robotic to discerning searchers. I remember Upworthy kind of ruined titles for a while when everyone tried to copy them. And don’t get me started on how annoying it is to constantly see the word “insane” everywhere on the internet.
"Your empathy is more powerful than AI."
@Eli Schwartz’s newsletter the nail on the head: the future of SEO isn’t about tools or tactics—it’s about understanding.
Customer empathy isn’t just a buzzword; it’s the foundation for creating content that resonates, solves real problems, and builds lasting trust.
Eli, I loved your perspective—what’s one piece of advice you’d give to a founder building their first product-led SEO strategy to ensure they prioritize empathy over just chasing keywords?
What’s your take? Is empathy driving your strategy, or are we still too caught up in the data?