This week’s newsletter is sponsored by the Digital PR agency Search Intelligence, which uses PR methods to grow a link portfolio and North Star Inbound, which is a recommended agency for SEO and content strategy.
Recently I was trying to recommend a client that was just launching in a highly competitive market (solar panels) with a just newly created brand to invest in paid and social media. They have targets for 6 months that seo wouldn't get in 3 years!
It surprised me how even colleagues didn't understand that I didn't want to try to force my channel in. I think there is still a wide lack of understanding of digital marketing in general and the current difficulty to actually achieve results in Google. Competition is high, both for paid and organic and clients and markets still leave in 10 years ago I feel.
Recently I was trying to recommend a client that was just launching in a highly competitive market (solar panels) with a just newly created brand to invest in paid and social media. They have targets for 6 months that seo wouldn't get in 3 years!
It surprised me how even colleagues didn't understand that I didn't want to try to force my channel in. I think there is still a wide lack of understanding of digital marketing in general and the current difficulty to actually achieve results in Google. Competition is high, both for paid and organic and clients and markets still leave in 10 years ago I feel.