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Eli, this guide is a masterclass in SEO hiring strategy. Your emphasis on assessing real SEO needs before crafting a job description resonated deeply. It’s a reminder that the best hires come when expectations align with business goals, not wishful thinking.

The point about giving SEOs the “canvas to paint a masterpiece” stood out. In an evolving field like SEO, autonomy fuels creativity and results.

How do you balance giving SEOs creative freedom while ensuring they align with broader marketing and business objectives?

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