2 Comments

Well said Eli. The frantic pursuit of SEO's for news about updates and the endless speculation about how this Google update will turn out is starting to become tiresome. You're giving the best advice by ignoring the updates and stick to the age-old principles that Google has been preaching since time immemorial. It's all about the users.

Expand full comment

I’m a content writer and generally ignore updates and focus on creating useful, unique content that helps my clients’ target users. I think nowadays, it’s not just about making your content more thorough than the SERPs, but also personalizing it with anecdotes/quotes from users, employees, and industry experts, adding proprietary data when you can, and really anything else that’s impossible to replicate. I’m an on-page SEO, so your posts help me keep up with the technical bits — thanks!

Expand full comment