Great insights! Quick question, though: if we are to "be random" with internal links, wouldn't that dilute the integrity of the content silos, i.e., a pet store site's pages about fishes should link to pages about dogs and vice versa? Or, where do you draw the line between random and non-sensical in internal links?
Yes, I'm aware of this. Just want to know what Eli meant by "being random" with internal links, which is I assume a different method from the one you mentioned above.
Being random with internal links is not a good idea. Every link, internal or external should have these four traits.
Intent
Purpose
Aims
Objectives
This attitude of forcing your content creators to include out bound links, either internal or external to have purpose, intent, aims and objectives that can be interpreted by search engine Algorithms is important, as it adds big points to the page EEAT SCORES in many ways. It also helps to clarify many issues about context, intent and interactivity with your users.
Fully behind this, although sceptical of the benefits being random would bring when considering the commercial needs of the business. Another quick Q: What tool would you recommend to create the link map?
One should use at least three different tools and creat three different link maps. Each needs to be discussed desperately.,.. and then commonality needs to be discussed in detail.
Thanx for a good read. I discuss SEOVI online mostly on X (Twitter) . SEOVI or Search Engine Optimization Value Indicators are the variables used by search engines to evaluate your online content. Few folks talk of Search Engine Optimization Value Indicators and associated variables like #EEAT (Experience, Expertise, Authority and Trust)
Also remember to add #LinkAttributtes and associated HTML CODE. Page description and page title are important as are page intent, page objectives, page aims and page purpose.
i'm pretty good at random, so this is encouraging.
Be random will be my next motto
Great insights! Quick question, though: if we are to "be random" with internal links, wouldn't that dilute the integrity of the content silos, i.e., a pet store site's pages about fishes should link to pages about dogs and vice versa? Or, where do you draw the line between random and non-sensical in internal links?
Internal links should never be #RANDOM. every internal link must have purpose, intentions, aims and objectives.
Think of it as EEAT that is page specific.
SEO is bigger than one imagines, as there is
Page authority
Parent page authority
Group head page authority
Subject matter authority (site wide)
Topical authority (site wide)
Entity authority including creator authority and other creator EEAT scores.
Yes, I'm aware of this. Just want to know what Eli meant by "being random" with internal links, which is I assume a different method from the one you mentioned above.
Being random with internal links is not a good idea. Every link, internal or external should have these four traits.
Intent
Purpose
Aims
Objectives
This attitude of forcing your content creators to include out bound links, either internal or external to have purpose, intent, aims and objectives that can be interpreted by search engine Algorithms is important, as it adds big points to the page EEAT SCORES in many ways. It also helps to clarify many issues about context, intent and interactivity with your users.
Fully behind this, although sceptical of the benefits being random would bring when considering the commercial needs of the business. Another quick Q: What tool would you recommend to create the link map?
That is a tough question.
One should use at least three different tools and creat three different link maps. Each needs to be discussed desperately.,.. and then commonality needs to be discussed in detail.
Good advice. How to apply this to substack?
when will the Singapore meetup be?
Thanx for a good read. I discuss SEOVI online mostly on X (Twitter) . SEOVI or Search Engine Optimization Value Indicators are the variables used by search engines to evaluate your online content. Few folks talk of Search Engine Optimization Value Indicators and associated variables like #EEAT (Experience, Expertise, Authority and Trust)
Also remember to add #LinkAttributtes and associated HTML CODE. Page description and page title are important as are page intent, page objectives, page aims and page purpose.
Search Engine Optimization is tough .
#Frankie2Socks