SEO still matters when nobody clicks

Most marketing teams still picture search as a person typing a few words into a prompt or search box and getting responses, whether as a paragraph with citations, as an LLM does, or a traditional ten-

This week’s newsletter is sponsored by Foundation and Semrush

• Paid subscribers can access my agent readiness tool

• I will be leading a roundtable at Spotlight in London next week. If you will be there, please come say hi!