Everyone talks about SEO having excellent ROI compared to paid channels, but they rarely map out their actual assumptions about timing, investment, and returns. When you put real numbers down,
I love this. I think many clients and potential prospects have the assumption, "Oh yeah, let's do SEO or paid marketing," but I really don't grasp the nuances of both.
Question: you mention, "It's about which channel aligns with your business realities right NOW." but how do you go about strategizing with a client on this aspect with the markets constantly changing? You might have a budget right now, but that can totally change in months 1-2. Yes, you can argue that you need to be flexible but it's hard from a customer perspective. A marketing plan and marketing strategy can always go sideways.
I love this. I think many clients and potential prospects have the assumption, "Oh yeah, let's do SEO or paid marketing," but I really don't grasp the nuances of both.
Question: you mention, "It's about which channel aligns with your business realities right NOW." but how do you go about strategizing with a client on this aspect with the markets constantly changing? You might have a budget right now, but that can totally change in months 1-2. Yes, you can argue that you need to be flexible but it's hard from a customer perspective. A marketing plan and marketing strategy can always go sideways.