Stop being afraid of AI by using F.E.A.R.

Fear is a common concern in marketing, and I hear it from just about everyone I meet. Fear that AI will replace our jobs. Fear that our employers and clients won’t need us anymore.

This week’s newsletter is sponsored by Foundation and Semrush

• Paid subscribers can download this audit template for Jobs to Be Done to ensure that their AEO efforts are aligned with users, not algorithms

• I will be discounting my Intro calls next for one day only; message me if you want to be notified when that happens