The Future of SEO by Eli Schwartz

The Future of SEO by Eli Schwartz

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SEO requires "search market fit"
The concept I often share with my clients: “search market fit" has the same principles as product-market fit, but applies to SEO strategies.
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Eli Schwartz
Fragmented search ensures the future of SEO
SEO stopped being SEO many years ago, when Google became so dominant that no search program paid attention to search engines other than Google.
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Eli Schwartz
1
AI doesn't replace marketing; it raises the floor
Marketing should be judged by results; yet, marketing still wins accolades for a job well done. AI changes that.
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Eli Schwartz
2
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Meta could threaten Google's search crown
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3
Create an SEO moat with your product
 • Eli Schwartz
How to maximize internal links for SEO
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15
Google's SGE is launching. Here's what to do about it.
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4
How to maximize SEO on Substack
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8
Google's AI Overviews (SGE) is live - here's what to expect
 • Eli Schwartz
3
Your users are people too
Most SEO has a fundamental flaw: it begins with the wrong starting point.
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Eli Schwartz
1
Generative AI (GEO + SEO)optimization misses the mark
There's no such thing as GEO, it's just SEO.
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Eli Schwartz
Selling SEO transformations to leadership
When I share how Product-led SEO transformation might be effective in various companies, I frequently face pushback due to its unfamiliarity. Here's how…
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Eli Schwartz
No, AI content will not get you a penalty
Will you get penalized for using AI to write content? This question has always come up in every podcast and presentation where I have been a guest this…
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Eli Schwartz
LLM SEO best practices and hacks?
For the last year, the most frequent question I have received from every prospective client has been how do to do SEO for LLM’s.
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Eli Schwartz
For backlinks think brand authority not domain authority
Many websites approach backlinks for SEO in a completely wrong way. They focus on arbitrary metrics like domain authority in developing their linking…
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Eli Schwartz
SEO ROI is more than just revenue
An SEO effort could be very unprofitable from a revenue standpoint but still beneficial for the company.
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Eli Schwartz
2
The Future of SEO by Eli Schwartz
The Future of SEO by Eli Schwartz
Eli's weekly thoughts about the future of marketing, SEO, and growth
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