The Future of SEO by Eli Schwartz

The Future of SEO by Eli Schwartz

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February 2025

For backlinks think brand authority not domain authority
Many websites approach backlinks for SEO in a completely wrong way. They focus on arbitrary metrics like domain authority in developing their linking…
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Eli Schwartz
SEO ROI is more than just revenue
An SEO effort could be very unprofitable from a revenue standpoint but still beneficial for the company.
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Eli Schwartz
2
SEO vs Paid, it depends on the assumptions
Everyone talks about SEO having excellent ROI compared to paid channels, but they rarely map out their actual assumptions about timing, investment, and…
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Eli Schwartz
1
Google's Project Astra: how it impacts SEO
So, what does Project Astra mean for SEO? At a surface level, you might think it has zero impact on SEO
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Eli Schwartz

January 2025

No, AI is not going to kill SEO
Believing that AI is going to kill SEO is a fundamental misunderstanding of SEO
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Eli Schwartz
Focus on SEO visibility NOT rankings
As search engines evolve and user behavior grows increasingly complex, it is time for more nuanced language: measuring SEO success through visibility…
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Eli Schwartz
Pivot marketing by warning of impending doom
Why do companies often need to hit rock bottom before they pivot their marketing strategy?
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Eli Schwartz
Marketers: stop selling your hours
Ditching the clock: Why hourly billing fails marketers and clients
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Eli Schwartz
3
SEO (and marketing) predictions for 2025
So much happened in 2024 that it’s hard to comprehend that it was just a single year.
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Eli Schwartz

December 2024

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