The Future of SEO by Eli Schwartz

The Future of SEO by Eli Schwartz

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Fragmented search ensures the future of SEO
SEO stopped being SEO many years ago, when Google became so dominant that no search program paid attention to search engines other than Google.
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Eli Schwartz
1
AI doesn't replace marketing; it raises the floor
Marketing should be judged by results; yet, marketing still wins accolades for a job well done. AI changes that.
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Eli Schwartz
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Your users are people too
Most SEO has a fundamental flaw: it begins with the wrong starting point.
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Eli Schwartz
1

March 2025

Generative AI (GEO + SEO)optimization misses the mark
There's no such thing as GEO, it's just SEO.
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Eli Schwartz
Selling SEO transformations to leadership
When I share how Product-led SEO transformation might be effective in various companies, I frequently face pushback due to its unfamiliarity. Here's how…
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Eli Schwartz
No, AI content will not get you a penalty
Will you get penalized for using AI to write content? This question has always come up in every podcast and presentation where I have been a guest this…
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Eli Schwartz
LLM SEO best practices and hacks?
For the last year, the most frequent question I have received from every prospective client has been how do to do SEO for LLM’s.
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Eli Schwartz

February 2025

For backlinks think brand authority not domain authority
Many websites approach backlinks for SEO in a completely wrong way. They focus on arbitrary metrics like domain authority in developing their linking…
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Eli Schwartz
SEO ROI is more than just revenue
An SEO effort could be very unprofitable from a revenue standpoint but still beneficial for the company.
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Eli Schwartz
2
SEO vs Paid, it depends on the assumptions
Everyone talks about SEO having excellent ROI compared to paid channels, but they rarely map out their actual assumptions about timing, investment, and…
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Eli Schwartz
1
Google's Project Astra: how it impacts SEO
So, what does Project Astra mean for SEO? At a surface level, you might think it has zero impact on SEO
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Eli Schwartz

January 2025

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