The Future of SEO by Eli Schwartz

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Focus on SEO CTR and not just rankings
Rankings are just the potential; CTR is actualizing that potential.
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Eli Schwartz
Understanding the SEO buyer journey
The world and, by extension, the Internet is a sprawling digital metropolis, teeming with information, products, and solutions vying for attention.
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Eli Schwartz
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Hiring for SEO roles - a guide
Most companies do a poor job of hiring someone to fill an SEO role because they don’t know what they want that person to do.
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Eli Schwartz
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November 2024

The magic of compounding SEO
SEO is not a sprint; it's a marathon—a strategic, long-term investment that builds exponential value over time, much like compound interest in finance.
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Eli Schwartz
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Personal brand SEO is easier than you think
I once had a colleague I hadn’t talked to in ten years contact me with an SEO emergency. My first question was, “How drunk were you?”
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Eli Schwartz
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Customer empathy in SEO is required
The most underrated characteristic for anyone in SEO isn't technical prowess or keyword mastery—it's customer empathy
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Eli Schwartz
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B2B SaaS might want to reconsider SEO
SEO is often touted as a cost-effective, long-term strategy for driving organic traffic. However, for B2B SaaS companies, the reality can be quite…
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Eli Schwartz
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October 2024

Don't waste time with an SEO audit
One of the first things most SEO agencies will pitch is an SEO audit. There are many reasons for this, but leaving at aside, should you invest in an…
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Eli Schwartz
5+ years of consulting, here's what I learned
Unless you are forced into consulting by circumstances out of your control, do not quit your job because you hope you will do well.
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Eli Schwartz
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Does Google search have political bias?
While Google has consistently denied intentional political bias in its search results, the public must trust that this is true.
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Eli Schwartz
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How much does SEO cost?
Successful SEO is not just about ranking higher in search results—it’s about driving meaningful business results from search
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Eli Schwartz
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Forget SEO, do you even need a website?
In today's digital age, it's often assumed that every business needs a website. However, this may not be true for many companies...
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Eli Schwartz
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