The Future of SEO by Eli Schwartz

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No, AI is not going to kill SEO
Believing that AI is going to kill SEO is a fundamental misunderstanding of SEO
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Eli Schwartz
Focus on SEO visibility NOT rankings
As search engines evolve and user behavior grows increasingly complex, it is time for more nuanced language: measuring SEO success through visibility…
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Eli Schwartz
Pivot marketing by warning of impending doom
Why do companies often need to hit rock bottom before they pivot their marketing strategy?
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Eli Schwartz
Marketers: stop selling your hours
Ditching the clock: Why hourly billing fails marketers and clients
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Eli Schwartz
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SEO (and marketing) predictions for 2025
So much happened in 2024 that it’s hard to comprehend that it was just a single year.
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Eli Schwartz

December 2024

TikTok is about to be banned in the US
Barring a Supreme Court surprise or President-Elect Trump offering a lifeline to ByteDance, on Jan 19th, Apple and Google will need to remove TikTok…
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Eli Schwartz
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Focus on SEO CTR and not just rankings
Rankings are just the potential; CTR is actualizing that potential.
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Eli Schwartz
Understanding the SEO buyer journey
The world and, by extension, the Internet is a sprawling digital metropolis, teeming with information, products, and solutions vying for attention.
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Eli Schwartz
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Hiring for SEO roles - a guide
Most companies do a poor job of hiring someone to fill an SEO role because they don’t know what they want that person to do.
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Eli Schwartz
1

November 2024

The magic of compounding SEO
SEO is not a sprint; it's a marathon—a strategic, long-term investment that builds exponential value over time, much like compound interest in finance.
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Eli Schwartz
2
Personal brand SEO is easier than you think
I once had a colleague I hadn’t talked to in ten years contact me with an SEO emergency. My first question was, “How drunk were you?”
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Eli Schwartz
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Customer empathy in SEO is required
The most underrated characteristic for anyone in SEO isn't technical prowess or keyword mastery—it's customer empathy
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Eli Schwartz
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